{"id":323269,"date":"2023-08-17T14:10:39","date_gmt":"2023-08-17T14:10:39","guid":{"rendered":"https:\/\/naturesweet.com\/?p=323269"},"modified":"2023-08-17T14:12:52","modified_gmt":"2023-08-17T14:12:52","slug":"time-to-change-up-the-back-to-school-rotini","status":"publish","type":"post","link":"https:\/\/naturesweet.com\/es\/time-to-change-up-the-back-to-school-rotini\/","title":{"rendered":"Es hora de cambiar el &quot;Rotini&quot; de regreso a la escuela"},"content":{"rendered":"<p><em>NatureSweet Tomatoes y Barilla Pasta se asocian en dos importantes plataformas digitales para crear ideas f\u00e1ciles y r\u00e1pidas para el almuerzo para padres e hijos sobre la marcha \u00a0<\/em><\/p>\n<p>SAN ANTONIO<strong>,<\/strong> Texas, 17 de agosto de 2023 \u2014 <a href=\"https:\/\/naturesweet.com\/es\/\">NatureSweet\u00ae<\/a>, la marca n\u00famero uno en ventas de tomates para snack, y <a href=\"https:\/\/www.barilla.com\/en-us\">Barilla\u00ae,<\/a> el productor de pasta m\u00e1s grande del mundo, han unido sus fuerzas para brindarles a padres e hijos una peque\u00f1a inspiraci\u00f3n para recetas este a\u00f1o escolar. Ambas empresas se han asociado para crear una campa\u00f1a centrada en comidas sencillas y deliciosas para las loncheras de regreso a clases que se promocionan en dos plataformas importantes de entrega de comestibles: Instacart y Kroger.<\/p>\n<p>\u201cNatureSweet contin\u00faa adoptando la innovaci\u00f3n digital y una asociaci\u00f3n como esta realmente fortalece nuestros esfuerzos en el estante digital\u201d, dice Travis Laveault, gerente senior de marketing digital de NatureSweet. \u201cEstamos entusiasmados de asociarnos con Barilla en este esfuerzo por brindar mejores ideas para el almuerzo a los consumidores durante el per\u00edodo de regreso a clases\u201d.<\/p>\n<p>Las recetas estilo bento-box est\u00e1n dise\u00f1adas para ser r\u00e1pidas y f\u00e1ciles para la familia en movimiento cuando los ni\u00f1os regresan a la escuela.<\/p>\n<p>\u201cComo madre ocupada de dos ni\u00f1os activos, s\u00e9 lo agotador que puede ser preparar almuerzos que mis hijos est\u00e9n emocionados de comer\u201d, dice Jennifer Ping, vicepresidenta de marketing de Barilla Americas. \u201cEsperamos que esta asociaci\u00f3n con NatureSweet inspire a nuestros fan\u00e1ticos con ideas f\u00e1ciles y deliciosas para el almuerzo con pasta y haga que las compras de comestibles sean un poco m\u00e1s agradables\u201d.<\/p>\n<p>Esta es la primera vez que las dos compa\u00f1\u00edas realizan una campa\u00f1a de marca compartida en Instacart.<\/p>\n<p>\u201cEstamos orgullosos de continuar innovando y ayudando a nuestros socios de marca CPG a generar conciencia en nuestra plataforma, ya sean l\u00edderes de categor\u00eda o marcas emergentes\u201d, dice Graham Edward, director s\u00e9nior de asociaciones de marca en Instacart. \u201cEsta temporada de regreso a la escuela, estamos entusiasmados de ayudar a los consumidores a descubrir e inspirarse en las ideas de almuerzos escolares de NatureSweet en todo el mercado de Instacart\u201d.<\/p>\n<p>La campa\u00f1a de Barilla y NatureSweet continuar\u00e1 hasta el 2 de septiembre de 2023.<\/p>\n<p><strong>Acerca de NatureSweet\u00ae (NS Brands, Ltd.)<\/strong><\/p>\n<p><a href=\"https:\/\/naturesweet.com\/es\/\">NatureSweet\u00ae<\/a> es la soluci\u00f3n de fuente \u00fanica para vegetales cultivados en invernadero y es la marca #1 m\u00e1s vendida en tomates para refrigerio. NatureSweet, la empresa agr\u00edcola integrada verticalmente m\u00e1s grande de Am\u00e9rica del Norte, garantiza productos de excelente sabor durante todo el a\u00f1o, tanto org\u00e1nicos como convencionales. Nuestros vegetales son cuidadosamente cultivados, cosechados y empacados por m\u00e1s de 6,000 empleados directos de la compa\u00f1\u00eda. Los tomates, pepinos y pimientos dulces de NatureSweet se cosechan a mano en su punto m\u00e1ximo de frescura y se venden en los principales supermercados minoristas de los Estados Unidos, M\u00e9xico y Canad\u00e1. NatureSweet se dedica a tener un impacto social, ambiental y econ\u00f3mico positivo dentro de nuestras comunidades, y nuestro compromiso es transformar la vida de los trabajadores agr\u00edcolas en toda Am\u00e9rica del Norte. Este trabajo, as\u00ed como nuestros esfuerzos en materia de sustentabilidad, nos han llevado a obtener las certificaciones B Corp, Fair Trade y EFI.<\/p>\n<p><strong>Sobre el Grupo Barilla<\/strong><br \/>\n<a href=\"https:\/\/www.barilla.com\/en-us\">Barrilla<\/a> es una empresa familiar, no cotizada en Bolsa, presidida por los hermanos Guido, Luca y Paolo Barilla. Fue fundada por su bisabuelo Pietro Barilla, quien abri\u00f3 una panader\u00eda en Parma en 1877. Hoy, Barilla es reconocida en Italia y en todo el mundo por la excelencia de sus productos alimenticios. Con sus marcas \u2013 Barilla, Mulino Bianco, Pan di Stelle, Gran Cereale, Harrys, Pavesi, Wasa, Filiz, Yemina and Vesta, Misko, Voiello, Academia Barilla, First, Catelli, Lancia, Splendor, Back To Nature y Pasta Evangelists \u2013 aboga por lo sabroso, abundante y nutritivo, inspirado en la dieta mediterr\u00e1nea y el estilo de vida italiano.<\/p>\n<p><strong>Contacto:<\/strong><\/p>\n<p>Jenny Halpin<\/p>\n<p>Gerente de Comunicaciones Externas<\/p>\n<p>NatureSweet\u00ae<\/p>\n<p><a href=\"mailto:jennyh@naturesweet.com\">jennyh@naturesweet.com<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Contacto:<\/strong><\/p>\n<p>Katie McNicholas<\/p>\n<p>Barilla\u00ae<\/p>\n<p>Katie.McNicholas@barilla.com<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>###<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>NatureSweet Tomatoes and Barilla Pasta Partner on two Major Digital Platforms to Create Easy and Quick Lunch Ideas for Parents and Kids on the go \u00a0 SAN ANTONIO, TX, August 17, 2023 \u2014 NatureSweet\u00ae, the number one best-selling brand in snacking tomatoes, and Barilla\u00ae, the world\u2019s largest pasta producer, have joined forces to give parents [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":323263,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20,73,74],"tags":[],"class_list":["post-323269","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-releases","category-news","category-news-es"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Time to Change Up the Back-to-school \u201cRotini\u201d - NatureSweet<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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