{"id":323792,"date":"2025-02-10T19:28:25","date_gmt":"2025-02-10T19:28:25","guid":{"rendered":"https:\/\/naturesweetdev.wpenginepowered.com\/?p=323792"},"modified":"2025-02-10T19:28:25","modified_gmt":"2025-02-10T19:28:25","slug":"veteran-marketing-leader-joins-naturesweet-to-accelerate-growth-and-innovation","status":"publish","type":"post","link":"https:\/\/naturesweet.com\/es\/veteran-marketing-leader-joins-naturesweet-to-accelerate-growth-and-innovation\/","title":{"rendered":"Un veterano l\u00edder del sector del marketing se une a NatureSweet para acelerar el crecimiento y la innovaci\u00f3n."},"content":{"rendered":"<p><strong>SAN ANTONIO,<\/strong> Texas, 10 de febrero de 2025\u2014 <a href=\"https:\/\/naturesweet.com\/es\/\">NatureSweet\u00ae<\/a>, La mayor empresa agr\u00edcola integrada verticalmente de Norteam\u00e9rica y la mayor empresa B Corp de agricultura en ambiente controlado (CEA) del mundo, anunci\u00f3 hoy la contrataci\u00f3n de Tobianne Paul (Tobi) como Directora de Marketing. Con m\u00e1s de 25 a\u00f1os de experiencia comprobada, Tobi aporta una amplia experiencia en comercio electr\u00f3nico, estrategia digital y marketing omnicanal.<\/p>\n<p>Tobi ha desempe\u00f1ado un papel fundamental en la transformaci\u00f3n de empresas de diversos sectores, desde marcas de consumo consolidadas hasta startups emergentes. Impuls\u00f3 un crecimiento significativo en una empresa de productos de consumo que cotiza en bolsa, aprovechando su profundo conocimiento de las necesidades del consumidor y los ecosistemas digitales para lograr resultados excepcionales.<\/p>\n<p>\u201cLa trayectoria de Tobi en la creaci\u00f3n de marcas s\u00f3lidas y centradas en el consumidor habla por s\u00ed sola\u201d, afirma Rodolfo Spielmann, presidente y director ejecutivo de NatureSweet. \u201cSu enfoque basado en datos y su mentalidad orientada a los resultados ser\u00e1n fundamentales para impulsar la eficiencia y respaldar el crecimiento continuo de NatureSweet\u201d.\u201d<\/p>\n<p>Antes de unirse a NatureSweet, Tobi fue directora ejecutiva y directora de marketing de varias empresas de venta online en sectores que abarcan desde la alimentaci\u00f3n hasta los materiales de construcci\u00f3n. Adem\u00e1s de su actividad profesional, es una gran aficionada a la m\u00fasica en directo y a los deportes de la conferencia Big Ten.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Acerca de NatureSweet\u00ae (NS Brands, Ltd.)<\/strong><\/p>\n<p><a href=\"https:\/\/naturesweet.com\/es\/\">NatureSweet\u00ae<\/a> NatureSweet es la marca l\u00edder en tomates para snacks y un proveedor confiable de vegetales cultivados en invernadero. Como la empresa de agricultura en ambiente controlado (CEA) y productor de invernaderos m\u00e1s grande de Norteam\u00e9rica, operamos m\u00e1s de 1400 acres de espacio de invernadero, donde cultivamos tomates, pepinos y pimientos dulces de primera calidad. Nuestro equipo de casi 9000 asociados selecciona cuidadosamente cada producto en su punto \u00f3ptimo de frescura para brindar una calidad y un sabor excepcionales a los supermercados de Estados Unidos, M\u00e9xico y Canad\u00e1. En NatureSweet, nuestra misi\u00f3n es transformar la vida de los trabajadores agr\u00edcolas en Norteam\u00e9rica a trav\u00e9s de un modelo de negocio rentable que inspire a otras empresas a replicarlo. Con un profundo compromiso con la sostenibilidad y la responsabilidad social, nos enorgullece contar con las certificaciones de Comercio Justo y de la Iniciativa de Alimentos Equitativos (EFI). Tambi\u00e9n somos la empresa CEA m\u00e1s grande del mundo en obtener la certificaci\u00f3n B Corp.<\/p>\n<p><em>\u00a0<\/em><\/p>\n<p><strong>Contacto con los medios:<\/strong><\/p>\n<p>Jenny Halpin<\/p>\n<p>Gerente Senior de Comunicaci\u00f3n Corporativa Externa<\/p>\n<p><a href=\"https:\/\/naturesweet.com\/es\/\">NatureSweet\u00ae<\/a><\/p>\n<p><a href=\"mailto:jennyh@naturesweet.com\">jennyh@naturesweet.com<\/a><\/p>\n<p><em>\u00a0<\/em><\/p>\n<p><em>\u00a0<\/em><\/p>\n<p><em>\u00a0<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>SAN ANTONIO, TX, February 10, 2025\u2014 NatureSweet\u00ae, the largest vertically integrated agricultural company in North America and the world\u2019s largest controlled environment agriculture (CEA) B Corp, today announced the hiring of Tobianne Paul (Tobi) as Chief Marketing Officer. With more than 25 years of proven experience, Tobi brings a wealth of expertise in eCommerce, digital [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":323793,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[20,73,74],"tags":[],"class_list":["post-323792","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-releases","category-news","category-news-es"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.1 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Veteran Marketing Leader Joins NatureSweet to Accelerate Growth and Innovation - NatureSweet<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/naturesweet.com\/es\/veteran-marketing-leader-joins-naturesweet-to-accelerate-growth-and-innovation\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Veteran Marketing Leader Joins NatureSweet to Accelerate Growth and Innovation\" \/>\n<meta property=\"og:description\" content=\"SAN ANTONIO, TX, February 10, 2025\u2014 NatureSweet\u00ae, the largest vertically integrated agricultural company in North America and the world\u2019s largest controlled environment agriculture (CEA) B Corp, today announced the hiring of Tobianne Paul (Tobi) as Chief Marketing Officer. 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