{"id":324162,"date":"2026-01-08T21:20:15","date_gmt":"2026-01-08T21:20:15","guid":{"rendered":"https:\/\/naturesweet.com\/?p=324162"},"modified":"2026-01-08T21:23:20","modified_gmt":"2026-01-08T21:23:20","slug":"naturesweet-launches-new-class-of-associates-on-product-labels-through-the-hearts-behind-the-harvest","status":"publish","type":"post","link":"https:\/\/naturesweet.com\/es\/naturesweet-launches-new-class-of-associates-on-product-labels-through-the-hearts-behind-the-harvest\/","title":{"rendered":"NatureSweet\u00ae lanza una nueva generaci\u00f3n de asociados para el etiquetado de sus productos a trav\u00e9s de \u201cLos corazones detr\u00e1s de la cosecha\u201d.\u201d"},"content":{"rendered":"

Diecinueve asociados nominados por sus compa\u00f1eros aparecen en los envases y en v\u00eddeos con c\u00f3digos QR que conectan a los consumidores con las personas que cultivan sus alimentos. <\/i><\/i><\/p>\n

SAN ANTONIO, Texas \u2014 8 de enero de 2026 <\/strong>\u2014 NatureSweet\u00ae, la mayor empresa de agricultura en ambiente controlado integrada verticalmente de Norteam\u00e9rica y marca l\u00edder de productos agr\u00edcolas cultivados en invernaderos, anunci\u00f3 hoy la nueva promoci\u00f3n de asociados que aparecer\u00e1n en las etiquetas de sus productos a trav\u00e9s del programa de la compa\u00f1\u00eda "Los corazones detr\u00e1s de la cosecha".<\/p>\n

La \u00faltima promoci\u00f3n incluye a 19 empleados de NatureSweet, cada uno de ellos nominado y elegido por sus compa\u00f1eros en reconocimiento a su liderazgo, dedicaci\u00f3n e impacto en los equipos de operaciones y de invernaderos de la empresa.<\/p>\n

En los productos NatureSweet de toda Norteam\u00e9rica, las etiquetas muestran un retrato ilustrado de uno de estos empleados junto con un c\u00f3digo QR que enlaza con un breve v\u00eddeo, invitando a los consumidores a conocer a la persona detr\u00e1s de sus tomates y a aprender sobre su funci\u00f3n en NatureSweet.<\/p>\n

Originalmente lanzada como una peque\u00f1a sorpresa debajo de la etiqueta, la campa\u00f1a Associates Under the Label (AUL), ahora conocida como Los corazones detr\u00e1s de la cosecha<\/i>\u2014 alcanz\u00f3 gran popularidad en 2025, cuando los consumidores compartieron sus experiencias con las etiquetas QR en redes sociales, incluyendo un video de TikTok que obtuvo m\u00e1s de medio mill\u00f3n de "me gusta", lo que gener\u00f3 un debate m\u00e1s amplio y un mayor reconocimiento hacia las personas detr\u00e1s de los productos. La amplia participaci\u00f3n de los consumidores y la difusi\u00f3n org\u00e1nica impulsaron la campa\u00f1a y la convirtieron en un elemento distintivo de la marca NatureSweet.<\/p>\n

\u201cNuestra campa\u00f1a \u201dEmpleados bajo la etiqueta\u201c da vida a nuestro prop\u00f3sito de la manera m\u00e1s aut\u00e9ntica posible\u201d, afirma Tobi Paul, director de marketing de NatureSweet. \u201cEstos empleados son el coraz\u00f3n de nuestra empresa. Incluirlos en nuestros envases les brinda a los consumidores la oportunidad de ver y celebrar a las personas que hacen posible sus alimentos\u201d.\u201d<\/p>\n

Un enfoque centrado en las personas, contado historia por historia.<\/strong> <\/b><\/p>\n

NatureSweet lanz\u00f3 este programa para crear una conexi\u00f3n m\u00e1s profunda entre los consumidores y los trabajadores agr\u00edcolas que cultivan sus alimentos, un grupo que hist\u00f3ricamente ha permanecido invisible dentro de la cadena de suministro.<\/p>\n

A diferencia de las campa\u00f1as de marketing tradicionales, el programa se centra en historias reales y espont\u00e1neas. Los participantes comparten sus experiencias con sus propias palabras, describiendo su trabajo, las oportunidades de crecimiento y el impacto positivo que un empleo estable durante todo el a\u00f1o ha tenido en sus vidas y familias.<\/p>\n

Las personas que aparecen en \u201cLos corazones detr\u00e1s de la cosecha\u201d representan una variedad de roles en las operaciones de NatureSweet, desde la producci\u00f3n en invernaderos hasta el envasado, el transporte y los puestos de liderazgo. Cada historia refleja el compromiso general de la empresa de brindar empleo a tiempo completo, un salario digno, oportunidades educativas y posibilidades de ascenso dentro de la industria agr\u00edcola.<\/p>\n

Seleccionado por sus pares, celebrado por los consumidores.<\/strong> <\/b><\/p>\n

Cada empleado que aparece en la etiqueta es elegido mediante un proceso de nominaci\u00f3n entre compa\u00f1eros en las instalaciones de NatureSweet, lo que refuerza el enfoque del programa en el respeto, el reconocimiento, los resultados y la comunidad.<\/p>\n

\u201cPara los empleados, verse a s\u00ed mismos o a un compa\u00f1ero en la etiqueta es un momento de orgullo, no solo para ellos, sino tambi\u00e9n para sus familias y comunidades\u201d, afirma Lori Castillo, vicepresidenta de Cultura y Prop\u00f3sito Organizacional. \u201cEs un recordatorio de que el trabajo que realizan a diario importa y que son valorados\u201d.\u201d<\/p>\n

Desde el lanzamiento del programa en 2018, los consumidores han respondido con cartas, mensajes y videos expresando su agradecimiento por las historias de los empleados. Los maestros han incorporado las etiquetas en sus clases y las familias han compartido c\u00f3mo la experiencia les ayud\u00f3 a comprender mejor el origen de sus alimentos.<\/p>\n

Transformando la industria a trav\u00e9s de la transparencia.<\/strong> <\/b><\/p>\n

Como empresa con un prop\u00f3sito definido, NatureSweet est\u00e1 comprometida con la transformaci\u00f3n de las vidas de millones de trabajadores agr\u00edcolas en Norteam\u00e9rica, demostrando que priorizar a las personas genera mejores productos y mejores resultados comerciales. Asociados bajo la etiqueta <\/i>El programa plasma ese compromiso al crear una transparencia significativa entre productores y consumidores.<\/p>\n

En enero, comenzaron a aparecer nuevas etiquetas con la imagen de la \u00faltima promoci\u00f3n de Asociados en algunos productos de NatureSweet.<\/p>\n

Conozca a la nueva generaci\u00f3n de Asociados de NatureSweet en nuestra sitio web<\/a> <\/span>o escanee el c\u00f3digo QR de los paquetes participantes.<\/p>\n

Para im\u00e1genes y videos de productos asociados bajo la etiqueta, hacer clic <\/a><\/i>aqu\u00ed. <\/i><\/i><\/b><\/span><\/p>\n

###<\/p>\n

Acerca de NatureSweet\u00ae (NS Brands, Ltd.)<\/strong> <\/b><\/p>\n

NatureSweet\u00ae <\/span>NatureSweet es la marca l\u00edder en tomates para snacks y un proveedor confiable de vegetales cultivados en invernadero. Como la mayor empresa de agricultura en ambiente controlado y producci\u00f3n de invernaderos integrada verticalmente en Norteam\u00e9rica, opera en m\u00e1s de 1500 acres de espacio de invernadero, cultivando tomates, pepinos y pimientos dulces de primera calidad. Sus 10\u00a0000 empleados se aseguran de que cada producto se recoja a mano en su punto \u00f3ptimo de frescura, brindando una calidad y un sabor excepcionales a supermercados en Estados Unidos, M\u00e9xico y Canad\u00e1. Su misi\u00f3n es transformar la vida de los trabajadores agr\u00edcolas en Norteam\u00e9rica a trav\u00e9s de un modelo de negocio rentable que inspire a otros a seguir su ejemplo. Con un profundo compromiso con la sostenibilidad y la responsabilidad social, NatureSweet ha obtenido las certificaciones B Corp y de Comercio Justo.<\/p>\n

Contacto:<\/strong> <\/b><\/p>\n

Jenny Halpin<\/p>\n

Gerente s\u00e9nior de comunicaciones externas corporativas<\/p>\n

NatureSweet\u00ae <\/b><\/p>\n

jennyh@naturesweet.com<\/p>","protected":false},"excerpt":{"rendered":"

Nineteen peer-nominated Associates are featured on packaging and QR-enabled videos that connect consumers to the people who grow their food SAN ANTONIO, Texas \u2014 January 8, 2026 \u2014 NatureSweet\u00ae, the largest vertically integrated controlled-environment agriculture company in North America and leading greenhouse-grown produce brand, today announced the newest class of Associates to be featured on […]<\/p>\n","protected":false},"author":6,"featured_media":324165,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20,73,74],"tags":[],"class_list":["post-324162","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-releases","category-news","category-news-es"],"acf":[],"yoast_head":"\nNatureSweet\u00ae Launches New Class of Associates on Product Labels Through \u201cThe Hearts Behind the Harvest\u201d - NatureSweet<\/title>\n<meta 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