SAN ANTONIO, TX — November 10, 2025 — NatureSweet®, North America’s largest vertically integrated controlled environment agriculture company today announced the appointment of Paul Bonvehi as its new Chief Financial Officer (CFO). A seasoned global finance leader, Bonvehi will play a pivotal role in advancing NatureSweet’s long-term strategy and strengthening the company’s operational and financial performance.
With more than 25 years of international financial leadership experience across the United States, Latin America, and Europe, Bonvehi brings a proven track record of driving transformation and growth within the agriculture and food industries. Most recently, he served as Chief Financial Officer at Martori Farms, where he led the modernization of financial operations to support the company’s rapid expansion and acquisitions. Prior to that, he held senior leadership positions at Driscoll’s and Reiter, where he advanced to Vice President and Controller for North American Operations.
“Paul’s deep expertise in vertically integrated agricultural operations, operating with strong brands, and financial mastery make him an exceptional addition to our leadership team,” said Rodolfo Spielmann, President & CEO of NatureSweet. “His experience in guiding growth-oriented agricultural businesses will be instrumental as we continue to scale our operations, strengthen our financial discipline, and invest strategically in our people and future.”
Bonvehi holds an MBA from Pepperdine University and is recognized for his ability to develop high-performing teams, implement effective management systems, and drive strategic planning and forecasting initiatives.
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About NatureSweet® (NS Brands, Ltd.)
NatureSweet® is the leading brand in snacking tomatoes and a trusted provider for greenhouse-grown vegetables. As the largest vertically integrated controlled environment agriculture company and greenhouse grower in North America, it operates on more than 1,500 acres of greenhouse space, cultivating premium tomatoes, cucumbers, and sweet peppers. The company’s 10,000 associates ensure every product is handpicked at peak freshness, delivering exceptional quality and flavor to supermarkets across the U.S., Mexico, and Canada. Its mission is to transform the lives of agricultural workers in North America through a profitable business model that inspires others to follow suit. With a deep commitment to sustainability and social responsibility, NatureSweet has earned B Corp, Fair Trade, and Equitable Food Initiative (EFI) certifications.
Contact:
Jenny Halpin
Sr. Manager, Corporate External Communications
NatureSweet®
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