Our Story

Working hard. Giving it our all. These are the principles behind everything we do at NatureSweet. Because we believe you get out what you put in.

We believe that the harder we work, the sweeter our tomatoes will be. So, at NatureSweet, we don’t do things the fast way. Or the easy way. We do things the right way. Even if it’s more expensive. Even if it’s more of a struggle.

That’s why our methods have been groundbreaking in the industry. We ensure our Associates are properly trained and passionate about their work. And that’s why you can taste the difference in our tomatoes – because we literally do things differently than our competition.


Sustainability Case Study

Transforming the Lives of Ag Workers Through Socially Responsible Initiatives

Meet our
Amazing associates

These are the Associates who grow our tomatoes. But what you may not know is that they’re also growing their futures.

Growing Process

NatureSweet Tomatoes are greenhouse grown to be sweet, colorful, fresh, and delicious. Protected from harsh elements, nurtured from the time that they’re seeds, handpicked off the vine, and shipped in our iconic packages so they stay pristine – simply put, they’re raised right.
It starts with seeds
We scour the earth to find the very best
Plant grafting
We naturally combine the strongest roots with vines that yield the sweetest tomatoes so our fruit will grow strong and sweet.
Water conservation
Instead of soil, we plant in coconut husks. It helps the tomato plants resist disease and uses 80% less water.
Grow strong and sweet
We built greenhouses to protect our tomatoes from the elements. That way they can focus all their energy on one thing: flavor.
Handpicked by Associates
The tomatoes ripen under the care of our amazing Associates. Then they’re tenderly handpicked off the vine at the peak of perfection.
How does our flavor never waver? Our tomatoes are tested for sweetness, firmness and freshness. Only those that pass earn the NatureSweet name.
24 hour production
Within 24 hours they’re packed, shipped, and on their way to your local store.
They’re ready to make every meal marvelous
Then they’re ready to make every meal marvelous. Why? Because they were Raised Right.
Naturesweet is EFI Certified
The Equitable Food Initiative or EFI certifies our greenhouses to ensure that we meet the highest standards in the industry. Annual audits led by a third-party, assesses our operations and interviews many Associates to ensure our high standards are being met across the greenhouse.
Naturesweet is fair trade certified
NatureSweet is proud to partner with Walmart, Kroger and others on its journey to commit to Fair Trade USA. When you choose Fair Trade Certified™ goods, you’re part of the effort to support responsible companies, empower farmers, workers, and protect the environment.
Natureswet is Non-GMO Project Verified
NatureSweet tomatoes are not genetically modified. Our tomatoes are grown naturally, respectfully, and their DNA is not altered in any capacity.
NatureSweet IS B Corporation certified


NatureSweet is proud to be a certified B Corporation — a recognition given only to select companies that are changing the way our distinct line of business works for the benefit of our people, our communities, and our planet. This certification and its evolving standard of responsible influence holds us accountable as an organization to prioritize the positive impact of both our labor and its many fruits, from how we advance sustainability in our growing methods to how we help our Associates and our surrounding communities grow better futures.


We ensure that our Associates are treated with dignity, can earn transformational wages and are engaged to ensure food is safer and responsibly grown all while taking into consideration the impact on the environment.

Our Associates are the first and last hands that harvest and pack your tomatoes before you bring them home to your family. We take care of them so that they grow safer, tastier tomatoes for you!

Transforming agriculture

Discover how NatureSweet Transforms Agriculture
Since 2015, NatureSweet has partnered with EFI to certify our greenhouses and ensure we are meeting the industry’s highest standards for working conditions, food safety and pest management. Learn more about how we are transforming agriculture and working standards!
Greenhouse & Packing
NatureSweet greenhouses and packaging facilities are located in Mexico.
Located in western Mexico not far from the Pacific coast, our plant is situated in a valley between two volcanoes, the active Volcan de Fuego and the dormant snow-capped Volcan Nevado de Colima. Built in 1999, Colima’s plant is blessed with year-round warm weather, and is home to more than 760 associates and 197 acres.
Built in 2008, our Nayarit Plant is located in Santa María del Oro, a municipal seat in the Mexican state of Nayarit, famous for the crater lake of the same name, located east of the town. Blessed with sunny year-round weather, the plant is home to more than 700 associates and 135 acres.
Located in San Isidro Mazatepec, just 45 minutes outside of Guadalajara, México. This plant was built in 1993 at 4,330 feet above sea level with 195 acres of high-technology greenhouses and more than 1,300 associates. It’s also home to our revolutionary grafting team with three acres of specialized equipment and more than a 100 associates.
Chosen for its Mediterranean-style environment, the Tuxca valley offers warm, dry weather all year-round, ideal for providing you with the best vine ripened tomatoes during any season. Built in 1999, the plant currently holds 281 acres and offers work for more than 1300 associates.
Zapotlán el Grande, also known as Ciudad Guzmán, is located in the Mexican state of Jalisco, just 124 km south of Guadalajara, at a height of 4,944 feet above sea level. The plant currently holds 318 acres of high technology greenhouses, offering jobs to more than 1,700 associates.