NatureSweet® Launches “Tomatoes Raised Right” Media Campaign
June 1, 2021
The No. 1 grower of best-tasting tomatoes launches new media campaign
SAN ANTONIO, TX – Mar. 22,2021 – NatureSweet® (NatureSweet.com) is the single source solution for greenhouse grown vegetables. Driven by its mission to transform the lives of Agricultural workers in North America, NatureSweet® has launched a new “Tomatoes Raised Right” media campaign to tell their brand story.
We all know that our high standards for quality and freshness are the driving forces behind the growing popularity of our best-tasting tomatoes. And what’s more, our proud Associates, are our biggest competitive advantage and the inspiration behind the new campaign “Tomatoes Raised Right”. NatureSweet is telling the unique story of the many contributions you make throughout each season, from planting, nurturing, hand-picking and packaging each tomato.
The new “Tomatoes Raised Right” campaign is focused on opening our greenhouse doors to share our story with the world by giving consumers a detailed, authentic look into our growing practices…it’s our company’s philosophy of giving and demanding, growing our tomatoes from start to finish. Most of life’s sweetest moments come from a lot of hard work. Raising something right doesn’t happen in a day, so we are educating consumers about what it means to be vertically integrated, controlling everything from seed to bite.
“We are proud and excited about our Tomatoes Raised Right campaign” said Lori Castillo, Vice President of Marketing. “This campaign is about all of the hard work each and every one of our Associates does 365 days a year to provide consumers with the best-tasting tomatoes.”
After years of consumer research, the campaign features an entirely new look & style that includes an updated website, television spots, and digital advertisements. The marketing communication puts smiling Associates first and tells the story of how they transform NatureSweet tomatoes into the best-tasting tomatoes on earth. Additionally, promotional shippers, and Point-of-Sale materials for retailers have been carefully redesigned. The campaign highlights the journey of NatureSweet tomatoes from our sustainable growing practices to the tabletops of consumers.
“Tomatoes Raised Right” kicked off in the USA in November 2020 with TV and digital support across 4 major geographies. The national rollout began this March and has been very well received with increased sales to date.
Follow NatureSweet on Facebook & Instagram or visit naturesweet.com for more information about the new “Tomatoes Raised Right” media campaign.
About NatureSweet® Tomatoes
NatureSweet® is the single source solution for greenhouse grown vegetables driven by the leading and best tasting brand on tomatoes. Always vine-nurtured and hand-picked at the peak of freshness, only NatureSweet® produce guarantees great taste all year round. NatureSweet® produce is carefully grown, harvested, and packaged by more than 8,000 full-time Associates, and are sold at major grocers, mass retailers, club stores and food service operators in the United States, Canada, and Mexico. Known for amazing Associates, award-winning quality, and innovative packaging, NatureSweet® is also committed to having a positive social, environmental, and economic impact on the communities in which they operate.